sâmbătă, 2 septembrie 2017

Interactive Christmas shop window - 'Face in the Snow' for Jonathan Trumbull

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Creative technology agency, Knit, and premium designer menswear store creates digital interactive shop window using facial recognition technology and Feonic sound transducers for Christmas window display in bid to drive engagement, brand experience and boost sales. In a bid to fight back against the rise of online and mobile retailing, there is an increasing trend from independent retailers to use creative technology and interactive displays to entice shoppers in-store this Christmas by offering a unique user experience. Jonathan Trumbull, independent designer menswear store, has this year installed an interactive digital window entitled 'Face in the Snow'. A huge mounted LED screen with falling snow digitally sweeps across the display, whilst blizzard sound effects are piped through the window to create a magical and immersive effect. Behind the magic of the window is cutting edge, pioneering technology including facial recognition software, which detects your face and takes your photo before posting it to Facebook. Plus Feonic sound transducers turn the glass shop window into a massive speaker that pipes the blizzard effect soundtrack on to the street. The user experience is simple and great fun -- shoppers simply stand outside the window, take their photo which looks as if you are standing in the snow, then text SNOW and your unique code to 66777 or visit www.faceinthesnow.co.uk to see their photo on Facebook where it can be shared. David Kingsley, Managing Director of Jonathan Trumbull explains, "We're under increasing competition from online and mobile to succeed and remain competitive. This activity gives the in-store experience the edge and we've seen a marked increase in shoppers this year." Creative technology agency, Knit, created a similar campaign for Samsung featuring a voice activated, interactive shop window at John Lewis on Oxford Street, London. For press enquiries, please contact Alex Jamieson, Knit. Alexandra.jamieson@weareknit.co.uk 07885 912 618 Important links Knit website -- http://www.weareknit.co.uk Jonathan Trumbull - http://www.jonathantrumbull.co.uk/ Facebook gallery for Face in the Snow https://www.facebook.com/jonathantrumbullandhatters Website for Face in the Snow -- http://www.faceinthesnow.co.uk