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Featured Session at the 16th Digital Dealer Conference & Exposition: "Improve the Effectiveness of Your Sales & Service Outbound Email Marketing" - Justin Brun & Ben Koller Studies show that 82% of people won't even open a message from a sender they know, if they think the information is not relevant. Justin Brun and Ben Koller will provide attendees with several actionable takeaways to put them in the successful 18% of this statistic. This session will focus on automated action plan/lifecycle emails, email broadcasts, E-newsletters, service reminders and online review request emails. For each initiative, Brun and Koller will share a number of best practices and real examples implemented at their own dealership, Acton Toyota of Littleton, CO. Join Ben Koller and Justin Brun at the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ, May 6-8, 2014. Visit http://digitaldealer.me to view more sessions.
