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Parisian Artist Collective 9eme Concept created a unique special interactive installation in the PUMA Store located on the Boulevard de Sebastopol in Paris, bringing together PUMA Brand icons with local French landmarks and iconic individuals. The concept allows customers to contribute to the development of the art over time by peeling back small individual layers of the artwork to reveal different images within the installation from the artists Ned, Clement Laurentin, and Alexandre d'Alessio.
